A US company with its European HQ in Zurich, Datacolor is a world leader in managing color for industry and creative imaging, particularly in the automobile and textile sectors. The brand is best known to the general public for its Spyder monitor calibration tool and solutions to manage color in printing output.
Over several years, MENDELEIEV helped structure the imaging division in France and Benelux and implement commercial and B2C marketing strategies. The aim? Reinforce its presence and brand image to position Datacolor as a market leader.
- Trade Marketing
Datacolor’s creative imagery innovations derive from exacting quality requirements and industrial research. MENDELEIEV managed the market access phrase for 8 products in partnership with the reseller network and influencers. The aim? Clarify and amplify consumer messaging and optimize the journey through different sales channels.
MENDELEIEV was initially consulted to imagine commercial transformation strategies to accompany the deployment of direct selective distribution including a “premium reseller” status. Since then, Mendeleiev has piloted all trade and channel marketing actions to optimize market penetration and messaging in Europe.