Saint-Gobain MDD
As one of the world’s leading construction companies, Saint-Gobain regularly expands its retail offering through its POINT.P distribution network by integrating specialist brands. In this case: Ultibat for structural building materials, Novipro for professional safety equipment, and Arte Deco, a go-to brand for interior decoration.
How do you raise the profile of three specialist brands—both internally and in-store—among professional tradespeople and home improvers?
By building a bold, human-centered creative platform rolled out across a 360° campaign spanning print, film and radio. Each execution features real employees and the expertise they bring to the job, reflecting the unique strengths behind each brand. Because the real difference people make isn’t always the one you see first.
- Advertising
- Film
- Photography
- Radio
- Social Media
Print 1 - JULIE
“Julie has that extra edge… She’s a Novipro expert.
Safety runs in her veins.”
Julie's Behind the Scenes
Print 2 - Victor
“Victor has that extra edge… He’s an Ultibat expert.
He can handle any terrain.”
Julie's Behind the Scenes
Print 3 - Maggy
“Maggy has that extra edge… She’s an Arte Deco expert.
Style comes naturally.”
